On-Line. In-Print. Digital. Interactive-Events.
American’s wanted to GO GLOBAL! It was a recession, and Americans enjoy diversity, multiple-options and ultimately needed –and wanted- to expand their brands, businesses, franchises and outsourcing worldwide.
The Philippines President (at the time) NoyNoy Aquino, visited the US and invited American journalists, media and publishers to visit his country and to produce positive media showcasing true-Philippines, real-lifestyle and emerging market opportunities. So we did!
From America, working with more than 100 Philippines-based tour-guides, celebrities, contributors, photographers, designers and entrepreneurs, we developed the Maiden Issue of The Philippines Magazine.
Originally, narrow-mindedly named “American Adobo Magazine” it was upgraded to represent the entire country, as well as Filipinos in the US, R&D showed the original name was limiting.
Initially, PH MAG was more high-end niched, editorial was slated for ‘rich’ Balikbayans, FilAms, and Americans in the United States who were interested in the Philippines for travel, lifestyle and investments. The printed copies were hand-delivered to the travel agencies, Filipino-businesses and households in America.
Inside the magazine, the directory of more than 250 Filipino-owned US-based businesses, The Filipino BAR Association, Filipino Chambers of Commerce in the US, as well as, celebrity Filipino stylists, designers and photographers all received copies and were showcased in the magazine.
In addition, in line with President Aquino’s ideal of promoting the Philippines true-lifestyle, we also listed hundreds of Philippines-based, tourist-centric businesses.
After the initial test-market launch in the United States; Long Beach, Los Angeles, California, Filipino Town USA, we realized the real-inherent desire from Westerners, was to have an A-List Market/Class ‘quality’ magazine which seemingly-catered also to the B and C markets.
Westerners, we found, whether rich or poor, working-class or wealthy, enjoy options, undercover insights, local-showcases and editorial that cannot typically be found on the internet. Rich readers, wanted to enjoy being common when on holiday and needed tour and good-time recommendations from real-editors on the ground.
The All-New Complimentary “Philippines International Coffee Table Book-Style Magazine” was born.
Now the magazine, has a popular website, social media, marketing and outsourcing seminars, radio and TV Shows and our US Executive Publisher are named The Philippines American Lifestyle Ambassador.
See “The Welcome Issue” Now Free.