One of the most-popular tourist destinations in the world is Boracay Island in The Philippines.
Its white sand beaches, tropical local, world-class resorts, hotels and private beach clubs, henna tattoo shops, as well as the charming Filipino Bisaya hospitality has earned it a Top Destination title by National Geographic –every year for the past decade.
The Million Market. With more than 1 million tourists a year; relatively as many as visit the country at-large annually, we saw there was a need for a real-Boracay, true-lifestyle publication which would showcase the island collectively. A publication, which would offer Boracay Island fans a more on-the-ground and in-depth look at the island –both in-print, on-line and in a digital format.
Creating the ‘Most-Popular’, ‘Biggest Lifestyle Directory’, ‘Most-Inclusive Content’ and ‘Top-Boracay Search Engine’ was what needed to happen.
A million plus visitors! That’s a lot of people, a huge and diverse market opportunity. The publication would need to be broad, eye-catching, grabbing attention with bold titles, press, PR, undercover features, lists, VIP event access, as well as, never-before-captured local-lifestyle pictures, exposes and a huge directory of businesses (all pushing our on-line SEO-abilities to the limit).
BORA Mag is a complete package for both Boracay Island Fans and Advertisers alike.
As an extra boost, BORA Mag has a special hyper-link and sub-domain to our PH MAG website, where the content would be delivered to over 50,000 existing (active and organic) on-line fans, would enable us to optimize ‘Boracay’ SEO (search engine optimization) searches for the island and ultimately boost exposure for our advertisers and feature editorial showcases.
100,000 Organic-Fans! Even before the Maiden Issue Premier, the ‘Coming Soon’ Cover; featuring Italiana-Filipina Cover Girl Ambra Gutiérrez, the subsequent press releases and Spread Sneak Peeks will have been seen by over 100,000 organic-fans!
100,000 Projected Readership. BORA Mag in-print, on-line and digital magazines will reach 100,000 people as well. Along with the Premier BORA Mag Launch Party guests and subsequent promotion, more than 250,000+ people will see our –and our advertisers- brands with each and every powerful issue. Guaranteed.
Guaranteed Real-Readership and Product/AD Placement: A unique, strategic advantage possessed; exclusively in many markets, by our complimentary, geographic, true-lifestyle-centric publishing model.
Our Strategic-Partners, Sponsors, Advertisers, models, products, creatives, photographers, on-location venues and feature advertorials can be seen by thousands of potential customers before and without anyone even turning a single magazine page –yet.
Once the complimentary ‘hard copies’ are launched in a/the market, we enjoy 5+ readers to 1 magazine (5 to 1 Readership Pass Rate) as our magazines are hand-delivered to Boracay Island and international tourism businesses and select events.
BORA MAG is 100% Distributed: to other local/national magazines, private parties and beach clubs, exclusive events, celebrities, investors, as well as, to hotels, travel agencies, resorts, concierges, wedding & party planners, tour guides, as well as, The Philippines ‘Home of the President’ Malacanang Palace, Philippines Broadcasting Service (PBS), The US Embassy Manila and The Philippines Department of Tourism for distribution at their ‘Welcome Desk’ in the International Airport.
BORA Mag, is the only magazine which accesses –and showcases globally- the seemingly, un-tapped true-lifestyle niche market on Boracay Island. The A-List Quality/Class-style magazine, and B with C Market, all-inclusive content is our first-to-the-market strategic advantage.